About
Hi, I'm Masfa. I design products that actually ship.
I've been a UI/UX designer for 4+ years, mostly working with founders building their first or second product. I started freelancing in 2021 while studying Computer Science, joined Invention & Innovation as a Senior UI/UX Designer in 2024, and now split my time between freelance projects and full-time work.
How I work.
Figma-first.
I spend most of my day in Figma. Reusable component libraries, design tokens, well-documented states. Your devs will thank me.
End-to-end.
Research, user flows, wireframes, hi-fi, prototype, dev handoff. I take ownership of the whole arc, not just the pretty screens.
Specific over generic.
I've designed crypto wallets, therapy booking, gifting, AI tools. I learn fast and ship in unfamiliar industries.
Background & education.
Jan '24 — Jul '25
Invention & Innovation
Senior UI/UX Designer · iinv.tech
Jul '21 — Present
Freelance UI/UX
10+ shipped projects · US, UK, Canada, Europe clients
2020 — 2024
SMI University, Karachi
BS Computer Science
no obligation. I read every inquiry myself, usually reply in 24h.
Based in
Karachi, PakistanUTC+5