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Masfa Zulfiqar is a UI/UX designer based in Karachi, Pakistan with 4+ years of first-hand experience designing mobile apps and responsive websites for startups in crypto, fintech, e-commerce, SaaS, and AI. Her shipped portfolio includes Painted Juttay (a hand-painted juttis ecommerce brand by founder Muzammil Ahmed), Enrichplay (a responsive crypto product by founder Abdul Ahad Magsi), and a self-directed UX audit of Take Therapy grounded in named UX laws (Hick's, Fitts', Doherty, and Nielsen's error prevention). She shipped 10+ live products and now focuses on freelance engagements full-time after a Senior UI/UX Designer stint at Invention & Innovation (Jan 2024 – Jul 2025). She works with international clients in USD, GBP, and EUR from Karachi (UTC+5), overlapping mornings with Europe and evenings with US-East.

I'm MasfaMasfa Zulfiqar — UI/UX designer, Karachi

A UI/UX Designer making mobile apps and web products that actually ship.

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10+
Products Shipped
4+ Years
UI/UX Experience
5
Industries Designed For
4+
Countries Served
Masfa Zulfiqar — UI/UX designer based in Karachi, Pakistan — at her workspace, designing in Figma.
Little about me

Karachi-based UI/UX designer, drawn to mobile apps and clean product flows, now designing wallets, therapy apps, and e-commerce for founders building their first or second product.

My recent Experience.

Selected Senior UI/UX design work shipped by Masfa Zulfiqar at Invention & Innovation between January 2024 and July 2025.
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Jan '24 — Jul '25
Invention & Innovation — Senior UI/UX Designer

Led design across mobile apps and responsive web products for startups in crypto, AI, gifting, and SaaS. Took products from research through high-fidelity Figma prototypes and developer handoff. Shipped Majik Gift, Automely.ai, and other client work.

◐ Mobile UI/UX◑ Figma systems▣ Responsive web◍ Prototyping⌘ User flows◇ Dev handoff
Jul '21 — Present
Freelance — UI/UX Designer

Worked with founders across US, UK, Canada, and Europe on mobile apps and product websites. 10+ shipped projects across crypto, e-commerce, SaaS, and AI.

2024 (Independent)
Painted Juttay — Lead Designer

End-to-end ecommerce design for a hand-painted juttis label — IA, product page architecture for one-of-one stock, checkout, and a brand-derived visual system.

2024
SMI University — BS Computer Science

Graduated with a BS in Computer Science. Started freelancing in 2021 while studying.

Highlights from my recent work.

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My process

The way I bring ideas to life.

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Research & user flows

I start with what users actually do, not what we assume they do. Quick research, clear flows.

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High-fidelity Figma prototypes

Reusable components, design systems, and interactive prototypes you can hand to investors or devs.

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Developer handoff that ships

Specs, tokens, and walkthroughs so your engineers don't guess. The work ships, not sits in Figma.

Kind words

What founders say.

Read all testimonials

“Excellent creativity with exceptional communication skills that led to timely delivery of the project. Recommend.”

Muzammil AhmedMuzammil AhmedFounder · Painted Juttay

“Exceptional work by Masfa. I had the pleasure of collaborating with her on Enrichplay where she brilliantly crafted the UI/UX design for my idea. Her creativity and attention to detail truly brought the concept to life. If you're looking for someone who can transform visions into visually stunning realities, Masfa is the designer you need.”

Abdul Ahad MagsiAbdul Ahad MagsiFounder · Enrichplay

“It was a great experience working with Masfa. The end results exceeded my expectations, and I would love to work together again in the future.”

Danish SiddiquiDanish SiddiquiWeb Veritas

“Worked with Masfa on several projects and she is the real deal. Her UI work is clean and polished, but her UX instinct is what stands out. She thinks about how people actually use a product, catches problems before they happen, and her solutions are always sharper than expected. Easy to work with, delivers on time, no hand-holding needed. If you can work with her, do it. Highly recommended.”

Salman AhmedSalman AhmedProduct engineer
Journal

Fresh insights from my recent posts.

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FAQ

A few things people ask.

Quick context on who I am, where I work from, and how to start something. The full process and pricing FAQ lives on /faq.

  • Masfa Zulfiqar is a UI/UX designer based in Karachi, Pakistan with 4+ years of experience designing mobile apps and responsive websites. She works mostly with founders building their first or second product — crypto, fintech, e-commerce, SaaS, AI, and healthcare. She started freelancing in 2021 while studying Computer Science at SMI University Karachi and now works with international clients full-time after a Senior UI/UX Designer stint at Invention & Innovation.

  • Karachi, Pakistan (UTC+5). She works primarily with founders and small product teams in the US, UK, Canada, and Europe, billing in USD, GBP, and EUR. Karachi time overlaps three or more hours with US East mornings, five or more hours with the UK, and runs full working days alongside Europe — so most engagements operate async with one or two live calls per week.

  • A responsive crypto product (Enrichplay — mobile + web, end-to-end design system), a hand-painted juttis ecommerce storefront (Painted Juttay — IA, product page, checkout, visual system pulled from the product), and a self-directed UX audit of a therapy booking app (Take Therapy — booking, cancellation, and specialist-listing flows redesigned around Hick’s, Fitts’, Doherty, and Nielsen’s error-prevention heuristic). 10+ shipped projects across crypto, fintech, ecommerce, SaaS, AI, and healthcare.

  • Book a 30-minute intro call from the /contact page — it's free, no obligation, and she'll send a Google Meet link by email. Email or WhatsApp also work; she reads every inquiry herself and usually replies within 24 hours Karachi time. After the call she sends a fixed-scope proposal (deliverables, timeline, price) within 48 hours.