2026Healthcare
Take Therapy
⋮⋮
3 steps
Down from 7. Booking complete in <90s.
Redesigning the booking flow for Take Therapy.
Masfa Zulfiqar is a UI/UX designer based in Karachi, Pakistan with 4+ years of experience designing mobile apps and responsive websites for startups in crypto, fintech, e-commerce, SaaS, and AI. She has shipped 10+ live products and currently splits time between freelance work and a Senior UI/UX Designer role at Invention & Innovation. She works with international clients in USD, GBP, and EUR from Karachi (UTC+5), overlapping mornings with Europe and evenings with US-East.
A UI/UX Designer making mobile apps and web products that actually ship.
10+
Products Shipped
4+ Years
UI/UX Experience
5
Industries Designed For
Karachi
→ Worldwide Clients
Little about me
Karachi-based UI/UX designer, drawn to mobile apps and clean product flows, now designing wallets, therapy apps, and e-commerce for founders building their first or second product.
My recent Experience.
◐
Jan '24 — Jul '25
Invention & Innovation — Senior UI/UX Designer
Led design across mobile apps and responsive web products for startups in crypto, AI, gifting, and SaaS. Took products from research through high-fidelity Figma prototypes and developer handoff. Shipped Majik Gift, Automely.ai, and other client work.
◐ Mobile UI/UX◑ Figma systems▣ Responsive web◍ Prototyping⌘ User flows◇ Dev handoff
Jul '21 — Present
Freelance — UI/UX Designer
Worked with founders across US, UK, Canada, and Europe on mobile apps and product websites. 10+ shipped projects across crypto, e-commerce, SaaS, and AI.
2024 (Independent)
Painted Juttay — Lead Designer
Designed a custom auction flow + art-style PDPs for a hand-painted footwear marketplace. Live at paintedjuttay.com.
2024
SMI University — BS Computer Science
Graduated with a BS in Computer Science. Started freelancing in 2021 while studying.
Highlights from my recent work.
View all- 2024CryptoEnrichplay Wallet⋮⋮$3,420Tokenized assets · onboarded in 4 stepsDesigning a crypto wallet for first-time users.
- 2025E-commercePainted Juttay⋮⋮▲ 2.8%Custom auction flow · hand-painted shoesBuilding an auction marketplace at paintedjuttay.com.
- 2025AI PlatformAutomely.ai⋮⋮12 flowsAutomation site · live at automely.aiA marketing site for an AI automation product.
My process
The way I bring ideas to life.
Research & user flows
I start with what users actually do, not what we assume they do. Quick research, clear flows.
High-fidelity Figma prototypes
Reusable components, design systems, and interactive prototypes you can hand to investors or devs.
Developer handoff that ships
Specs, tokens, and walkthroughs so your engineers don't guess. The work ships, not sits in Figma.
Kind words
What founders say.
Read all testimonials→“Excellent creativity with exceptional communication skills that led to timely delivery of the project. Recommend.”
Muzammil AhmedPainted Juttay“Exceptional work by Masfa. I had the pleasure of collaborating with her on EnrichPlay where she brilliantly crafted the UI/UX design for my idea. Her creativity and attention to detail truly brought the concept to life. If you're looking for someone who can transform visions into visually stunning realities, Masfa is the designer you need.”
Abdul Ahad MagsiEnrichPlay“It was a great experience working with Masfa. The end results exceeded my expectations, and I would love to work together again in the future.”
Danish SiddiquiWeb VeritasJournal
View all
